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The global pet market moved an impressive R$77 billion in Brazil alone in 2024, representing a robust 12% growth compared to the previous year. This explosion is no coincidence: the growing humanization of pets has completely transformed consumer habits, with families investing in premium products and services that promote the well-being and quality of life of their companions Sindpetshop-SP.
In this complete guide, you’ll discover the most innovative apps and products that are revolutionizing pet care, from smart hygiene pads to next-generation interactive toys.
🐾 Most Downloaded Pet Apps in 2025
1. PetLove – The Pet Supermarket in Your Hand
PetLove is an online store that focuses on multi-services and represents various brands, offering a wide variety of pet food, hygiene and cleaning products, accessories and food items like treats, in addition to offering various types of medications Olhar Digital.
Main Features:
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- Fast delivery with free shipping on selected purchases
- Repet Program with 10% discount on recurring purchases
- Veterinary services at home
- Integrated boarding and pet sitter
- Real-time order tracking
- Chat with veterinarians for subscribers
Availability: Android and iOS
2. Rover – World Leader in Pet Care
Rover is a leading platform for finding reliable pet sitters and dog walkers, offering a secure payment system and 24/7 support MSPoweruser.
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Differentials:
- Over 450,000 verified caregivers
- GPS tracking during walks
- Rover Guarantee up to $25,000 in veterinary care
- Customer reviews and recommendations
- Boarding, daycare, and drop-in options
Markets: United States, Canada, Europe and expanding globally
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3. Wag! – On-Demand Walks in Minutes
Wag offers on-demand walks – a feature that Rover doesn’t have – using artificial intelligence for matchmaking and job auctions PetCareIns.
Exclusive Features:
- On-demand walks (20, 30 and 60 minutes)
- Weekly activity reports
- Pee and poop spot marking on route
- Gold, Platinum and Diamond wellness plans
- Up to $1 million coverage for your home
Operation: Over 5,300 cities in the USA
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4. Chewy – The E-Commerce Pet Giant
Chewy is a popular online retailer for pet supplies, offering a wide selection of food, toys, and medications, with the app facilitating product browsing, order placement, and shipment tracking MSPoweruser.
Why Pet Parents Love It:
- Largest online catalog of pet products
- Auto-ship with automatic discounts
- Integrated pharmacy for medications
- 24/7 customer support
- AI-powered personalized recommendations
- Educational library with articles and tips
5. DogHero – Complete Brazilian Solution
DogHero offers various options such as boarding for travel, daycare for pets to stay safe while their owner works, or PetSitter who stays in your own home taking care of your pet Olhar Digital.
Services Offered:
- Residential boarding
- Daily daycare
- In-home pet sitter
- Pet product delivery
- At-home veterinarians
Coverage: Over 750 cities in Brazil
6. PetZillas – Total Health Control
The app has veterinary data functionality that allows you to control your pet’s history and receive reminders to apply medications, vaccines, dewormers and flea treatments Olhar Digital.
Health Features:
- Digital vaccine card
- Medication alarms
- Weight and temperature control
- Heat and menstruation tracking
- Complete veterinary history
- Pet-friendly establishment locator
7. PetDriver – Specialized Transport
PetDriver offers pet-friendly transport solutions so you and your pet can move with comfort and safety in the cities of Rio de Janeiro and São Paulo TechTudo.
Characteristics:
- Trained and qualified drivers
- Cars adapted with synthetic leather cover
- Chest harness safety belt for dogs
- Transport boxes for cats
- Premium security system
📊 Comparative Table – Pet Apps
| App | Main Functionality | Average Price | Availability | Highlight |
|---|---|---|---|---|
| PetLove | E-commerce + Services | Variable | Brazil | Repet Program with 10% discount |
| Rover | Pet sitting and walks | $20-60/day | Global | Guarantee up to $25,000 |
| Wag! | On-demand walks | $12-37/walk | USA/Canada | AI for matchmaking |
| Chewy | Specialized e-commerce | Variable | USA/Global | Largest online catalog |
| DogHero | Boarding and daycare | R$50-150/day | Brazil | 750+ cities |
| PetZillas | Health management | Free | Global | Automatic reminders |
| PetDriver | Pet transport | R$30-80/ride | RJ and SP | Adapted cars |
🎯 Top Pet Products: 2025 Trends
Hygiene Pads – The Revolution in Canine Hygiene
In 2025, consumers are increasingly concerned with pet well-being, health and product personalization Blog Pet.
Top 5 Hygiene Pad Brands
1. Chalesco Premium
Features super absorbent gel to prevent leaks, providing more comfort to the animal, preventing wet paws, and keeping the environment always clean, with special anti-leak barriers and odor neutralizer AvaliaGora
- Dimensions: 90x60cm
- Package: 50 units
- Average price: R$120-180
2. Ultra Pads Lavender (Petlike)
Stands out for its excellent absorption that effectively prevents leaks and unpleasant odors, with resistant polyester material and efficient adhesive that sticks well to the floor without leaving residue MercadoLibre
- Aroma: Natural lavender
- Size: 60x60cm
- Package: 30 units
3. Good Pad
- High absorption even though thin
- Adhesive that sticks to the floor
- Ideal for puppy training
- Cost-benefit: Excellent
4. Meu Bartô Washable Pad
- Sustainable and reusable
- 3 special layers
- Antibacterial
- Superior durability
5. German Pad GermanHart
- German absorption technology
- For large breed dogs
- Extra resistant
- High retention power
Interactive Toys – Mental Health For Pets
Interactive toys will continue to be a strong trend in 2025, meeting the need to keep pets active and mentally stimulated, with toys that have compartments to hide treats, puzzles and items that respond to touch and animal movement Blog Pet.
Best-Selling Toy Types:
Environmental Enrichment Toys:
- Slow feeding mats require effort from the pet to access food, promoting interaction, energy expenditure and calming the animal by stimulating natural hunting and searching behaviors SimplesVet
- Puzzles that release treats
- Interactive balls with motion sensors
- Automatic reward dispensers
Anti-Anxiety Toys:
- Pheromone diffusers and calming supplements are highlighted, providing a calmer environment for animals dealing with stressful situations Blog Pet
- Chew toys with calming textures
- Weighted calming blankets
- Toys with relaxing sounds
Premium and Sustainable Accessories
In 2025, pet shops that want to stand out will need to offer a range of sustainable and eco-friendly products, from foods produced with organic ingredients and biodegradable packaging to accessories and toys made from recycled materials Blog Pet.
Eco-Friendly Products on the Rise:
- Bamboo feeders
- Organic cotton collars
- Beds made from recycled PET bottles
- Natural shampoos without parabens
- Biodegradable waste bags
Senior Pet Products – Expanding Market
With the increasing longevity of pets, senior pets are gaining prominence in the market, with increasingly demanding pet parents seeking products that meet the specific needs of this life stage SimplesVet.
Essential Items:
- Orthopedic beds with memory foam
- Anti-slip mats
- Access ramps
- Elevated feeders
- Joint supplements
- Geriatric diapers
Tech Gadgets For Pets
Technological innovation with gadgets like automatic feeders and interactive toys should gain even more space, keeping pace with the hectic routine of pet parents Sindpetshop-SP.
Top Tech Pet Products:
- Automatic Feeders: With app programming
- Pet Cameras: 24/7 monitoring with two-way audio
- Smart Fountains: Always fresh and filtered water
- GPS Collars: Real-time tracking
- Treat Dispensers: Remotely controlled
📊 Global Pet Market Analysis
| Category | Revenue | Growth | Trend |
|---|---|---|---|
| Pet Food | R$ 42.3 billion | 12% | High quality and nutrition |
| Veterinary Services | — | 16% | Telemedicine expanding |
| Health Products | — | 15% | Supplements and preventives |
| E-commerce | 40.6% of sales | Constant | Subscriptions and convenience |
| Accessories | — | 10% | Personalization and sustainability |
💡 How to Choose the Best Products For Your Pet
Hygiene Pads – Selection Criteria
Pet Size:
- Small dogs: 60x40cm
- Medium dogs: 60x60cm
- Large dogs: 80x60cm or 90x60cm
Absorption Capacity:
- Puppies: High absorption with gel
- Trained adults: Medium absorption
- Senior dogs: Super absorption with neutralizer
Type of Use:
- Daily: Disposable (large packages)
- Occasional: Smaller packages for testing
- Sustainable: Washable reusable
Toys – Buying Guide
By Age:
- Puppies: Soft toys for teething
- Adults: Interactive and challenging
- Seniors: Gentle mental stimulation
By Size:
- Small Breed: Light toys
- Medium Breed: Moderate resistance
- Large Breed: Ultra resistant
By Personality:
- Energetic: Balls, frisbees, rope
- Calm: Puzzles, plushies
- Anxious: Anti-stress, chewables
🌟 Market Trends For 2025
Subscription Services
With the rush of daily life, many pet parents opt for subscription services to ensure regular delivery of essential products like food and hygiene items, with the trend being that these services become even more personalized Blog Pet.
Advantages:
- Time savings
- Recurring discounts (up to 15%)
- Automatic delivery
- Customized kits by profile
- No cancellation fee
Total Personalization
Collars, beds, feeders and toys personalized with name, color and pet characteristics are examples of how to differentiate in this market, with pet parents increasingly willing to invest in exclusive items Blog Pet.
Customizable Products:
- Embroidered collars with name
- Beds with initials
- Customized feeders
- Custom-made clothing
- Designer ID tags
📱 International Apps of Note
Whistle – Health Monitoring
- GPS + health tracking
- Activity monitoring
- Abnormal behavior alerts
Tractive – GPS Tracker
GPS tracker that connects to the pet’s collar, allowing you to monitor their location in real time, with location history, activity tracking and virtual fence alerts MSPoweruser
PetDesk – Health Hub
Comprehensive app designed to optimize your pet’s health care, acting as a central hub to manage appointments, vaccinations and medication reminders MSPoweruser
WeRescue – Responsible Adoption
Helps pet lovers find adoptable animals in their area, connecting with shelters and adoption centers nationwide PupWise
🎁 Tips To Maximize Your Purchases
How to Save on Pet Products – Savings Strategies:
- Loyalty programs: Accumulate points on apps like PetLove and Chewy
- Recurring subscriptions: Save up to 10-15% with Repet
- Bulk purchases: Hygiene pads in large packages
- Coupons and promotions: Follow brands on social media
- Cashback: Use cashback apps
- Pet Black Friday: Discounts up to 70%
- Price comparators: Specialized apps
- Quality generic products: For non-critical items
✅ Modern Pet Parent Checklist
Essential Apps:
- E-commerce app (PetLove, Chewy, Petz)
- Services app (Rover, Wag, DogHero)
- Health app (PetZillas, PetDesk)
- Location app (Tractive, Whistle)
- Transport app (PetDriver)
Essential Products:
- Hygiene pads (2-month stock)
- Interactive toys (3-5 units)
- Comfortable bed appropriate to size
- Quality feeder and water bowl
- Complete hygiene kit
- Collar/harness with identification
- Chew toys
- Pet-safe cleaning products
🌍 Pet Market: Future Perspectives
The Brazilian pet market is set to continue growing in 2025, with projections of double-digit expansion and the consolidation of new trends such as technological innovation, sustainable and eco-friendly products, and premium services Sindpetshop-SP.
2025-2026 Projections:
- Growth of 12-15% per year
- Expansion of veterinary telemedicine
- Consolidation of specialized marketplaces
- 40% increase in tech products
- Sustainability as standard, not differential
🏆 Conclusion: The Digital Era of Pet Care
The pet market is going through its most significant transformation, driven by technology and the changing mindset of pet parents. Apps like PetLove, Rover, Wag! and Chewy are not just conveniences – they are essential tools to ensure the comprehensive well-being of our companions.
Innovative products like high-absorption hygiene pads, interactive toys that combat anxiety, and smart gadgets that monitor health in real time represent the future of animal care.
For modern pet parents, investing in these solutions means more quality time with their pets, fewer worries and the certainty that they are providing the best possible care.
The R$77 billion pet market is just beginning. The trend is clear: humanization, technology and sustainability define the future of the sector.
